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Google Analytics — Web Analytics (Freemium)

Google Analytics is a freemium Web Analytics solution from Google. Compare it against 2 other Web Analytics tools on FreeSoftwareX — by features, licensing and price — and request a quote or demo free in 2026.

What is Google Analytics?

Google Analytics uses a freemium model — a usable free tier is available, with paid plans that unlock advanced features, higher limits and priority support. It is categorised under Web Analytics and published by Google. Buyers typically evaluate Google Analytics when they need a dependable Web Analytics option and want to weigh the trade-offs between free, open-source and paid tools before committing.

Google Analytics alternatives

If Google Analytics isn't the right fit, compare these Web Analytics alternatives side by side:

MatomoPlausible Analytics

Frequently asked questions

Is Google Analytics free?
Google Analytics offers a free tier under a freemium model; advanced features and higher limits require a paid plan.
What are the best Google Analytics alternatives?
Popular Web Analytics alternatives to Google Analytics include Matomo, Plausible Analytics. See the full list of Web Analytics on FreeSoftwareX.
What type of software is Google Analytics?
Google Analytics is a freemium Web Analytics tool developed by Google.

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