BrandGuidelines
Everything you need to represent FreeSoftwareX consistently across web, print, social and more. These guidelines help maintain a strong, unified brand identity.
Consistency
A unified brand across all platforms.
Recognition
Build trust and stronger brand recall.
Professionalism
Maintain a modern, credible image.
Growth
Help us scale with a clear visual identity.
Brand Overview
FreeSoftwareX is a directory dedicated to discovering, reviewing and sharing genuinely free software. Our brand represents trust, simplicity, and a community-driven approach to technology.
Our Mission
Help users find the best free software.
Our Vision
Be the most trusted software resource.
Core Values
Trust, simplicity, innovation, community.
Brand Personality
Modern, friendly, reliable, professional.
Logo System
Our logo is the core element of our brand. It should always be used consistently and never altered.
Color Palette
Our color palette reflects a modern, trustworthy and professional personality.
Typography
We use Inter, a clean and modern typeface, to ensure clarity and consistency across every page of the site.
Primary Font
Headings
Subheads
Labels
Body text
Iconography
We use simple, consistent, line-style icons with a clean stroke across the entire site.
Visual Language
Our visual style is clean, modern and minimal — using gradients, soft shadows and rounded elements.
Photography & Imagery
We use high-quality, modern imagery that reflects technology, people and productivity — never generic stock-photo clichés.
UI Components
Our interface elements follow one consistent, modern design system, shared sitewide via assets/fsx.css.
16px radius, soft shadow.
Brand Voice
Our brand voice is clear, helpful and friendly. We communicate in a way that's informative without being pushy.
Use simple, clear language. Be helpful and solution-focused.
Friendly, professional and informative — plain-spoken, never hype.
Complex jargon and technical terms that confuse users.
Do's & Don'ts
Follow these guidelines to maintain brand consistency across all media.
Do's
- Use the official logo and brand colors
- Maintain clear space around the logo
- Use approved fonts and icons
- Keep the visual style clean and consistent
- Follow the brand voice and tone
Don'ts
- Don't alter or distort the logo
- Don't use unapproved colors or fonts
- Don't use low-quality or irrelevant images
- Don't add effects, shadows or outlines to the logo
- Don't use inconsistent tone in communication
Download Brand Assets
Access official logos, icons, fonts, templates and more. Font, social template and PDF packs aren't bundled yet — email us and we'll send them directly.
Social Media
Our social presence should be consistent and recognizable across every platform.